Creative Design Services
Creative is the ultimate shiny object. It’s consumer-facing with the intent to emotionally resonate and send a message instantly with everyone who comes into contact. MKMCreative’s differentiator in creative design services is that creative is an organic output, as opposed to the leader of any brand, program or campaign. We start with client goals at the center, then map them to the customer journey. With these two steps complete, directionally, the creative begins to inform itself. That method is the key to eye-catching and good creative. There’s a difference. Think of the time you were walking down the street and you saw a big splashy billboard and thought, “Huh. What is it trying to say? What is the brand?” That’s eye-catching creative and not necessarily good creative because the messaging and calls-to-action were lost somewhere in the design process.
MKMCreative’s Design Studio brings together all of the creative disciplines working on marketing and brand campaigns and programs, including: copywriters, content specialists, creative directors, experience designers and visual artists.
During every step of our creative design services, we ask, what do we want the viewer to think, feel and do. This creative agency is skilled in and has decades of experience in crafting a visual story that is compelling and maps to the customer journey while delivering on client goals and ensuring the messaging and desired action + output cut-through.
be clear on client goals + understand intentions/CTA of the creative output
Creative needs vary depending on the intention and CTA of the output.
Understand visual and content-related program needs
Map out the flow of the creative requirements
Ensure there is consensus
Output
Guardrails of agreed upon intentions and CTAs of the creative
use design system as a jumping off point
The design system is created in the brand development stage. This includes logo, color palette, font package and look & feel. These serve as the parameters for all creative needs moving forward.
Share the design system with all partners who will be developing the creative
Craft moodboards with a similar look and feel to get a sense of what can be done with the brand while at the same exploring how far and in what directions it can go
Output
A group of individuals who are clear on the design system ensuring all creative pieces will be on brand
map creative to the customer journey
When the creative is mapped to the customer journey, users will think, feel and do what is behind the intention of each designed moment.
Craft a document with the clear customer journey
List out each creative asset with the corresponding intention of what the brand wants consumers to think, feel and do upon interfacing with it
When each asset is developed, the list serves as a reference point to ensure the creative is mapped how it’s intended
Output
An aligned group of stakeholders and a creative team that knows the intention of each and every touchpoint
conceptual design
For each piece of creative, 3 vastly different creative conceptual ideas are presented
For each idea, stakeholder feedback is provided and implemented
Once landed, MKMCreative fully develops the agreed upon direction, presents, implements feedback and flips into final for an approved creative direction for each respective program or campaign
Output
Creative assets that are noticeable, memorable, meaningful, connected and are signed-off on among brand and agency partners
validate, confirm & correct
It’s important to ensure the creative produced is equally approved inside-out and outside-in. Sharing the creative developed with customers, non-customers and the greater internal team ensures what is being developed speaks to the greater constituency.
Share the working creative with audience council from the brand development stage
Determine what feedback gets implemented
Receive feedback
Update creative
Discuss feedback with internal stakeholders
Output
Dazzling creative that speaks to every constituency
fully execute
Once the creative is fully approved, it moves into production.
Send creative mockups to partners – printer, web dev team, fabrication houses – to kick off the production process
Go through the customer journey process of the creative to validate it at every turn
Share updates with partners, give final approval, put all assets production across channels and mediums
Output
A full stable of creative assets that visually bring the brand to life
See our creative design services in action