Brand Activation Services
The moment we’ve all been waiting for…showtime. The brand activation phase is when the campaign comes alive. Whether the output is a new website launch, a virtual event, conference, or {fill in the blank}, brand activation is the moment the brand is introduced to the target audience.
The Value of Experiential Marketing
Brand activation is the stage whereby the consumer engages. Brand activations generate awareness and forge connections between the brand and the target. Experiential marketing takes this collective interest one step further. It’s the whole package: a visually enticing interactive brand experience that drives consumer engagement and adoption.
Understand Brand Goals
This is where the brand shares all of its goals, desires and intent to achieve success. Together, we synthesize and prioritize to ensure the message and targeted consumer output cuts through with a defined, clear call-to-action.
Capture brand ideals: goals, audience, markets, nuances and needs
Output
Finalized targets of the customer engagement marketing campaign
work through all logistics
During this process, Team MKMCreative compiles all details and needs and begins to assemble and organize the framework and guardrails.
Ignite account and production teams
Pulse in all partners and consider all factors — internal and external — with a clear path to address every detail for a successful consumer engagement
Output
Solid, evolving structured primed to flip into a program architecture roadmap
program architecture roadmap and playbook
With the customer journey at the epicenter of the marketing activation, we pave a clear path to production via a custom program architecture roadmap and playbook.
Compile raw data points
Organize by need, category, deliverable date
Craft comprehensive program architecture roadmap and playbook
Output
Approved marketing program architecture roadmap and playbook circulated to all key members
Pre-production
Every production partner is visited to ensure alignment. Working in real-time with our partners — caterers, fabricators, suppliers — allows space for any last-minute changes before showtime.
Firm up program architecture roadmap based on findings
Put all plans into action
Anticipate launch by wrangling, managing and wrapping up every aspect
Output
In-process, structurally sound program with room to evolve
Head to Market for Production
Meticulously, every detail is examined, discussed, tested, tried and analyzed to ensure everything is in flow and each branding moment — obvious or esoteric — organically vibes with each other and most importantly, attendees. Working in tandem with our partners to find solutions and pathways for every detail eliminates room for any surprises in the marketing activation.
Arrive on-site days in advance
Firsthand, experience the entire customer journey to ensure every detail is accounted for
Revisit every activated location
Final visit to in-market partners: caterer, fabricator, influencers, suppliers
Shower, change real quick and smile before client and attendee arrivals
Output
An immersive experience and epic brand activation that surpasses client goals and elicits positive consumer engagement and responses
See our Brand Activation work in action