Lyft | Nationwide Brand Launch | Client Acquisition
MKMCreative builds brands and generates awareness that accelerates adoption. We play across industries — Consumer Tech, FinTech & SaaS, Health & Wellness, Biotech & Pharma, CPG, Lifestyle & more — to connect clients with their constituencies. As generalized specialists in the space, we are skilled in brand identity development, designing striking creative and producing live, digital and influencer activations that emotionally resonate to drive action.
With the goal of grabbing a greater piece of market share, we launched the ridesharing giant Lyft with an overhauled brand positioning strategy via a 50-event/8-market nationwide mobile tour. By giving over 34,000 consumers a direct experience with the brand, the program exceeded targeted new passenger app downloads by 9%.
Offerings
Brand Identity/Positioning
Build Awareness
Consumer Engagement Marketing
Creative Strategy
Customer Acquisition
Event Marketing
Experiential Marketing
New Market Expansion
Pop-Up Marketing
PR Events
Product Launch
More to explore from our full service Branding & Experiential Marketing Agency