JUST Egg | Product Launch | Experiential Marketing
MKMCreative builds brands and generates awareness that accelerates adoption. We play across industries — Consumer Tech, FinTech & SaaS, Health & Wellness, Biotech & Pharma, CPG, Lifestyle & more — to connect clients with their constituencies. As generalized specialists in the space, we are skilled in brand identity development, designing striking creative and producing live, digital and influencer activations that emotionally resonate to drive action.
When JUST, the plant-based food company was poised to launch their latest offering, JUST Egg — eggs made from plants {not chickens} — MKMCreative crafted and activated a 360 multi-pronged program: global city food truck activations, social and digital influencers and media partnerships. The international campaign caught the attention of the masses — consumers and media alike.
Botany-forward food productions popped up in Chicago, Los Angeles, New York, San Francisco, Toronto and Miami. In total, 200+ unique product launch events were activated with 100,000+ bites served, with multi-million digital impressions imprinted and new points of distribution opened. The program exceeded all goals including significant lift in general awareness and sales.
Offerings
Brand Positioning
Build Awareness
Communications Strategy
Creative Strategy
Customer Acquisition
Event Marketing
Experiential Marketing
Influencer Marketing
New Market Expansion
Pop-Up Marketing
Product Launch
Tradeshows
More to explore from our full service Branding & Experiential Marketing Agency