Hum Capital | Corporate Rebranding | Brand Assets
MKMCreative builds brands and generates awareness that accelerates adoption. We play across industries — Consumer Tech, FinTech & SaaS, Health & Wellness, Biotech & Pharma, CPG, Lifestyle & more — to connect clients with their constituencies. As generalized specialists in the space, we are skilled in brand identity development, designing striking creative and producing live, digital and influencer activations that emotionally resonate to drive action.
As Hum Capital was in the midst of a branding campaign, they found themselves with disparate pieces and holes that prevented them from telling a cohesive story. MKMCreative was tapped to establish the throughline and create an arsenal of assets to be used by a variety of partners for different needs ensuring that the brand stayed intact at every touchpoint. We established a unified creative wrapper and visual center that included: color palette, fonts, taglines and hero images.
Next we layered in a resource center that contained templates for: social cards, infographics, charts & graph styling, photo library with treatment, icons, powerpoint decks, word documents, hero image animation, digital assets (lower-thirds, interstitials, introduction slide), apparel and the like. Each individual piece was meticulously organized and captured in a robust Style Guide that provided use case direction. Hum Capital launched with confidence knowing that their team had the tools to cut-through to the consumer at every point of their journey delivering on the brand’s value, promise and proposition with clarity and well thought out meaningful content, creative and messaging.
Offerings
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Brand Identity
Brand Positioning
Content Development
Corporate Rebrand
Creative Strategy
Digital Marketing
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