Gilead | Leadership Offsite | Communications Strategy
MKMCreative builds brands and generates awareness that accelerates adoption. We play across industries — Consumer Tech, FinTech & SaaS, Health & Wellness, Biotech & Pharma, CPG, Lifestyle & more — to connect clients with their constituencies. As generalized specialists in the space, we are skilled in brand identity development, designing striking creative and producing live, digital and influencer activations that emotionally resonate to drive action.
Gilead leadership needed assistance navigating the best way to integrate two different departmental groups. To foster an intimate environment, a wine tasting room was selected as the venue. First, we integrated as a team via a self-reflective timeline activity that was then shared with the group putting a spotlight on each individual. To commemorate the experience, a Master Winemaker led the group through a blending of complementary varietals for customized creations.
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