Experiential marketing activations are becoming more and more commonplace. We’re fans of effective productions. The best experiential marketing activations have a few shared qualities and are sure to surpass brand goals.
There’s an intriguing and mysterious-to-some couplet of words often bandied about in the marketing sphere. Present-day, it has successfully made its way into the mainstream lexicon and is an MKMCreative bestie: Brand Activation.
Feeling it’s time for a brand update? Branding is not an evergreen game. It needs to be maintained and updated consistently. Over time, it may be in need of an upgrade. Our go-to solution: work with a creative branding agency, who has a stable of specialists in this precise area.
As we firmly take grasp of the New Year and release 2021, part of that includes leaving behind performative support for small businesses. Yes, it’s an all-partisan, everyone-can-agree-on-it, good-for-the-world cause.
2022 is about Bigger & Better Everything for us, including realness — actual ways to support small business. Buh-bye Slacktivism.
After following MKMCreative for years, Nashville Voyager sat down with Marcy Karpowitz, founder, to learn more about the agency & the industry.
Experiential marketing is a proven, highly effective, creative and engaging brand marketing technique. While this mechanism has been around for some time, it’s full truth and glory isn’t always understood, as a result it carries a bit of mystery.
Consumer engagement marketing essentially defines itself. It’s when a brand comes together with their constituency in a meaningful way that emotionally resonates, is sticky, generates awareness that accelerates adoption, action, affinity, recommendation and repeat and ongoing purchase.
Before we get into it, in all of their diviness and definitions, we 💓 BA’s. Brand ambassadors essentially are everybody. If a brand is not looking at it in that way, it signals a key moment to shift one’s mindset. Brand ambassadors are everyone, from an influencer to an employee to a person who’s never experienced a brand firsthand, yet they have a solid, firm point of view.
The practice of influencer marketing goes way beyond social media. Sure, it’s inclusive of what’s trending on Instagram or the latest life-changing beauty hack on YouTube — that’s simply not all that is to the practice. At its core, amplification and influencer marketing are about an honest endorsement from a trusted voice or authority.
The root word of the discipline cuts through quite clearly and literally: experience. Experiential marketing is the mechanism whereby brands and the consumers come together, often in the real world for a meaningful engagement that emotionally resonates to generate awareness that accelerates adoption among the target constituency.
