We head into the hustle of the coming year with gratitude and awe of the incredible partners and programs we worked on. We are equally dazzled and inspired by some of our favorite brands and peers.
Straight Outta MKMC
Farthest Flung Destination
The Boss: NetSuite
Live From: London, Emirates Stadium
What Happened: Developed an interactive campaign highlighting customers with a focus on gaining prospects. Cheerio.
The Boss: Lyft
Live From: 8 major cities. Count them. 1. San Francisco 2. Los Angeles 3. New York City 4. Boston Cinco. Miami 6. Austin 7. Chicago 8. Atlanta
What Happened: Rolled out new branding campaign and icon, the glowstache, to consumers and drivers alike, touching more than 34,000 consumers at nearly 50 engagements all in just 4 weeks. BOOM.
A Lot Of A Glow Thing
The Boss: Lyft
Live From: 8 major cities. Count them. 1. San Francisco 2. Los Angeles 3. New York City 4. Boston Cinco. Miami 6. Austin 7. Chicago 8. Atlanta
What Happened: Rolled out new branding campaign and icon, the glowstache, to consumers and drivers alike, touching more than 34,000 consumers at nearly 50 engagements all in just 4 weeks. BOOM.
Repeat Offender
The Boss: Facebook
Live From: San Francisco, Moscone West, The Masonic + Pier 48
What Happened: Welcomed back as the social media mogul’s Creative Program Manager for their largest annual internal conference for the second year counting. Yes please. Thank you.
Hometown Highlight
The Boss: Netsuite… Again
Live From: San Francisco
What Happened: The dome! The marble! The rules! Sent employees into the holidays the right way, with a sophisticated and tasteful theme-tastic celebration to remember. We ❤️.
Host With The Most
The Boss: Airbnb
Live From: Omaham All-Over-Town
What Happened: Brought flavor and zest to the community via a pop-up storefront and multi-pronged in-market infiltration program complemented by a digital campaign that more than tripled community hosts. Oh-my-Omaha.
The Brandscape
What You Can Do With a Buck
The Boss: Honest Tea
Live From: Throughout the U.S.
What Happened: Shook up local communities with pop-up shops that encouraged consumers to donate $1 for every complimentary Honest Tea drink. Big spender.
Shhh… Make Some Noise
The Boss: Axe Black
Live From: Istanbul
What Happened: Launched a new fragrance in the loudest city on earth in a strong and silent type of way that required people to connect to Axe Black WiFi. Whaddya say?
Love Is Blind
The Boss: The Ad Council
Live From: Santa Monica
What Happened: Broke social barriers and biases by featuring real people of different races and sexual orientations dancing behind a large X-ray screen. Preach.
Millennial Mumbo Jumbo
The Boss: Snickers
Live From: Across The U.S.
What Happened: Took to corner stores nationwide with rebranded packaging that replaced their logo with a language spoken by those who were previously Snicker-less. Hungry for more.
Walk a Mile
The Boss: Converse + Google
Live From: NYC
What Happened: Installed a virtual reality tour for consumers to step into the shoes of well-known artists so they could experience significant historical moments. Chuck please.
