Marketing Amplification Services
Geo-targeted placement of the brand by third party collaborators and advocates is key to spreading the word — both digitally and in the real world. Awareness is the integral first step for prospects and brand look-alikes to adopt a product, service or offering. We know your brand is incredible, others need to too. Instead of being the best kept secret, transform into the go-to for the like-minded.
At MKMCreative, we handcraft and curate a stable of partners customized to each brand’s goals and needs. Strategically, we know how to reach qualified target audiences to ensure brands’ are striking the right cord to ultimately generate large scale awareness that leads to adoption, affinity, repeat purchase and word of mouth recommendations.
Define Marketing Amplification Goals
Be clear on what the brand wants to achieve
Craft target archetype
Explore and align on conceptual and directional amplification methods that generates awareness and accelerates adoption
Output
A framework to identify which outlets and placements are complementary to delivering on the objective
identify target
Research individuals & entities in the same and adjacent categories
Narrow down and identify the right partners or individuals
Reach out to brand approved short-list and begin screening
Discuss timeline, expectation and ‘the get and the give’
Once validated and aligned, secure and engage partners with very clear parameters
Output
A large pool of the like-minded for which the offering organically resonates to spread the word authentically
establish best like-minded methods
Present brand with a surplus of options and outlets
Identify the right marketing mix across channels and outlets: IG, YouTube, Facebook, real world influencers, PPC, boosted ads, media partnerships, etc.
Output
A robust list across an array of channels ensuring placement in a multitude mediums that encompass the variety of ways people consume information
craft spreading awareness guidelines
Provide partners with brand guidelines: messaging sounds bites, photo vibe, what to say, what not to say
Set-up approval review process prior to posting or going live with any partners messaging
Output
A stable of partners poised to espouse the brand via highly curated and crafted content and creative that gets the message out.
With clearly defined guidelines, grant ownership of the brand to a trusted authority known for growing a community of loyalists and followers that become consumers, believers and their own amplification tool
execute with engaged partners via determined methods
Begin having partners post
Track, engage, like, follow, share
Consistently tighten and finesse based on response and findings
Infrastructure in place that tracks insights: views, likes, shares, etc.
Output
Our marketing amplification services result in a cross category of individuals and entities touting the brand to bring awareness to their constituency about the product, service or offering, thereby creating an organic community of advocates that begin using and espousing themselves, ultimately converting them into an additional means of amplification.
See our Marketing Amplification Services in action