Brand Marketing Strategy Services
The Brand Marketing Strategy phase is where the customer engagement plan is primed and prepared for an effective, memorable branding experience via brand strategy, creative design services and experiential marketing. This experience will have positive and sustainable momentum, and impact, long after we call ‘strike’. If you need expert help designing effective brand marketing programs, choose MKMCreative.
Simply put, the brand marketing strategy is where the program is developed, designed and built for an experiential activation.
Programs, like people, have their own personalities, and ebb and flow, wax and wane. We apply our cross industry experience, decades of knowledge and in-market expertise in creative brand marketing to design programs that cover every detail. When designing brand marketing programs, MKMCreative takes each nuance into account to construct a logistically sound and aesthetically interesting campaign that speaks to the target audience, driving them to take action.
Spec Out Program Needs
In this phase of the brand marketing strategy process, we capture our client’s program objectives, desires and expectations
MKMCreative collaborates with clients to determine the program’s duration, timing, vibe, vision and definition of success
Output
Brand strategy and experiential skeleton that, once populated, serves as the structure for the program architecture
Provide Market Expertise
Glean client’s knowledge as the subject matter expert
Activate production and in-market teams for creative design services
Immerse ourselves in identified markets and capture every nuance, detail, need, requirement
Blend and fuse creative, brand and customer experience design elements
Output
A creative brand marketing roadmap comprised of millions of distilled and meticulously analyzed data points used to populate the program architecture roadmap
Build Program Architecture
Concept transforms into pre-production where all logistics are identified and sorted
Develop step-by-step deliverable schedule of actions for each aspect of the program
Continue to build, update and edit to ensure what exists is the most current and accurate representation of the future brand activation
Output
Continually refine and routinely update the program architecture roadmap — this resource is integral and instrumental to ensure our favorite thing happens every-single-time: flawless high-value production that exceeds expectations
Procure & Organize
Prepare for launch by wrangling, managing and wrapping up every aspect of the brand marketing strategy
Develop and populate production workbook: vendor, deliverable schedule, purchasing, tracking, shipping lists
File for permits, track, follow-up, obtain
Secure equipment, partners, talent, storage facilities
Track creative, catering, load-in, load-out times and every other minute detail
Output
A nimble program that flows and morphs to ensure all facets of the activation are accurate and accounted for
Evaluate & Refine
Refer to the program architecture roadmap
Marry it with all documents and assets
Check in with every collaborator: creative design agency team, clients, specialized partners
Ensure all materials reflect plan, are accurate and up-to-date
Amend program roadmap architecture accordingly
Sweep for any open items, needs, or changes, until every item is completed or scheduled
Output
Program roadmap architecture and brand strategy playbook for success
See our Brand Marketing Strategy work in action