Experiential Marketing & Branding Services
MKMCreative’s experiential marketing, consumer engagement, branding services and programs are curated and customized to the brand’s specific needs. We possess the experience and know-how to connect brands with their target consumers in a meaningful way that delivers on the strategic initiative and agreed-upon objectives, goals and clearly defined metrics.
Through our experiential marketing and branding services, we build comprehensive and fluid campaigns and programs. Our highly detailed, multi-faceted approach anticipates and addresses every possible angle and outcome to ensure a successful activation.
Brand Development Services
Audience Council: Marketing Research & Analysis
Brand Identity: Category, industry, Name, Logo
Design System: Color palette, Font Package, Use Case
Brand proposition: Value, Promise, Mission, Differentiators
Hierarchy of Messaging: Tone/Language
Brand development is the process in which we collaborate with our clients to distinguish what makes their brand distinctive. It’s the strategic unearthing of the brand’s unique personality and value proposition, which we then bring to the forefront.
Brand Marketing Strategy
End-to-end program architecture roadmap to achieve a brand’s strategic initiative:
Brand Launch
Build Awareness
Consumer Engagement
Content Strategy
Customer Acquisition
Marketing Plans
New Market Expansion
People often ask, what is a key differentiator of MKMCreative. While we’ll answer “yes” to being called an event agency, creative branding and design services shop or anything of the sort, we define ourselves as an experiential and branding firm at our core. This means the strategic initiative, or client goals, always lead our approach.
Creative
Creative Campaign + Program Design
Digital Media Design
Experience Design
Packaging Design
Print Media Design
Stable of Assets
Virtual Event Design & Production
Website Design
Creative. The ultimate shiny, sexy object. At MKMCreative, creative isn’t just in our name, it’s integrated into every program. What differentiates us here is that creative doesn’t lead, it’s an organic output of the findings in development and strategy centered around client goals that ultimately map to the customer journey. The insights reveal the direction the aesthetic wants to go, what it wants to be and how and where it wants to live.
MKMCreative works in lockstep with brands to determine upfront what creative is required for the program. The medium will vary depending on the initiative. Creative can be printed or digital collateral, a fully branded website, virtual show, food truck, large-scale conferences or festivals, experiential activations and everything and anything in between.
Brand Activations
Conferences
Digital Marketing
Event Marketing
Experiential Marketing
Influencer Marketing
Pop-Up Marketing
Product Launches
PR Events
Social Media Marketing
Virtual Events
Brand activations are the result of a clearly outlined brand strategy that comes to life in stages: clearly defined strategy, concepting and pre-production. Brand activations take place through the action and process of making the campaign, program or production…active.
Amplification Services
Awareness → Acquisition
Everyday Influencer
Digital Marketing
Geo-Targeted
Peer-to-Peer
Product Partnerships
Social Media
Awareness is key in accelerating adoption. Targeting specific individuals, entities or engaging in partnerships is a key way to ensure that the desired constituency is aware of the brand’s product, service or offering. At its core, amplification marketing is about an honest endorsement or placement from a qualified and trusted voice or authority.
Amplification marketing is methodical, plan-driven and requires significant amounts of coordination and strategy. The moment a brand launches, a piece of it is owned by everyone who interacts with it in some way. That’s why so much careful consideration and planning is required and the reason we recommend partnering with an experienced brand marketing agency for amplification initiatives.